Hello, my name is Alexandre, i am from Brazil, I am a WordPress Developer with 6+ years of experience building custom themes and plugins, both from scratch and using Elementor. I hold a bachelor degree in Information Systems and am fluent in English, allowing me to collaborate effectively on both local and international projects.
I specialize in creating high-performance, SEO-optimized websites aligned with Google Web Vitals, applying modern development best practices and tools like Semrush. I’ve developed complete plugins (CRUD, database integrations, custom dashboards), event calendar tools, and API integrations using REST and SOAP.
Key Achievements:
My main skill set includes:
I enjoy creating customized solutions that truly deliver value, and I'm always looking to learn new technologies and improve my delivery. If you'd like to chat or are interested in projects, feel free to contact me.
University - Uninove
Completed - Dec/2015
Barueri Technological Institute
Conpleted - Jun/2011
I created WordPress themes from scratch using pure code with PHP, JavaScript, CSS, Bootstrap, Git, and GitHub, working with Elementor. I developed several plugins implementing CRUD (Create, Read, Update, Delete) functionalities, displaying data in the admin panel connected to the database. I also built tools such as an event calendar and other custom plugins. Additionally, I worked with API consumption using REST and SOAP.
I developed customized WordPress plugins according to client requirements, including Event Calendar plugins and tools to create, read, update, and modify information in the admin panel while managing and connecting to the database.
I created a form that consumed a SOAP API to redirect customer service requests, reducing operational costs by 90% (saving thousands of dollars monthly).
I improved site security by removing 10 external plugins and customizing themes. I cleaned unnecessary plugin tables from the database, improved page speed, and reduced excess CSS and JavaScript.
I improved SEO, increasing site traffic and enhancing accessibility.
I improved the site's responsiveness, making it easier to view on mobile devices.
I created multiple pages using Elementor.
I increased security by preventing XSS attacks, changing default URLs, removing unnecessary comments, and deleting unused user accounts.
I was responsible for maintaining and evolving the Tokio Marine institutional website. When I joined the company, the site averaged around 1 million visits per month. Through a combination of SEO improvements and performance optimization, I increased traffic by approximately 5x, reaching nearly 5 million visits per month.
I led SEO enhancements using SEMrush, Google best practices, and structured data, while also improving page speed, accessibility, and responsiveness, significantly enhancing the mobile experience.
On the technical side, I maintained and developed features using PHP, JavaScript, HTML, CSS, Bootstrap 3, and jQuery, creating reusable components to improve scalability and maintainability.
I strengthened the site’s security and performance by removing over 25 external plugins, customizing themes, and cleaning unnecessary plugin tables from the database—resulting in faster load times and a more secure environment.
Additionally, I:
Developed custom WordPress plugins tailored to client requirements, with a strong focus on accessibility standards (WCAG) and OWASP guidelines
Built custom WordPress themes, optimizing assets by minifying CSS, Sass, and JavaScript using Gulp
Used Git, GitHub, and GitLab for version control
Worked with servers such as XAMPP and Nginx
Managed MySQL databases, organizing data and removing unnecessary records
Integrated and consumed REST APIs
I worked as a freelancer for small businesses and a marketing agency.
I performed maintenance on over 30 websites during that time.
